The wrong price can also negatively influence sales and cash flow. Both a price that is too high and one that is too low can limit growth. Price is important to marketers because it represents marketers’ assessment of the value customers see in the product or service and are willing to pay for a product or service. How does pricing affect the marketing process? Lowering the price would have only a minor effect on increasing sales volume and reducing unit costs. The high price does not attract competitors. Skimming can encourage the entry of competitors since other firms will notice the artificially high margins available in the product, they will quickly enter. How does the price skimming affect businesses?
5 When to use skimming to recover cost of development?.4 When does a company use a price skimming strategy?.3 What is skimming pricing strategy please give an example?.1 How does the price skimming affect businesses?.
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